基于红色旅游资源的研学旅行产品开发——以重庆红岩景区为例
Development Of Tourism Products Based On Red Tourism Resources
投稿时间:2020-03-27  修订日期:2020-05-18
DOI:
中文关键词:  红色旅游资源  研学旅行  重庆红岩景区  产品开发
英文关键词:Red tourism resources  Red study tour  Hongyan Alliance of Chongqing  Product development
基金项目:
作者单位E-mail
向春燕 重庆师范大学 地理与旅游学院 1477822530@QQ.COM 
周春燕 重庆师范大学 地理与旅游学院  
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中文摘要:
      红色旅游资源是红色研学旅行产品开发的重要基础。本文以重庆红岩景区为例,从红色资源角度出发探讨在红岩景区研学旅行产品发展及开发中出现的问题及对应的开发策略。调查发现红岩景区的红色研学旅行产品存在类型单一、红色旅游资源未能充分利用、产品体验性不佳等问题。基于此,文章提出了在整合红色旅游资源的基础上,深挖红色资源内涵,创新研学产品形式,增强产品体验性,还要根据不同学生群体的特征进行专题化产品设计的开发策略。
英文摘要:
      Red tourism resources are an important foundation for the development of red research travel products. This article takes Chongqing Hongyan scenic area as an example, and discusses the problems and corresponding development strategies in the development and development of research and travel products in Hongyan scenic area from the perspective of red resources. The investigation found that the red research travel products in Hongyan Scenic Spot have the problems of single type, insufficient utilization of red tourism resources, and poor product experience. Based on this, the article puts forward the development strategy of thematic product design according to the characteristics of different student groups on the basis of integrating the red tourism resources, digging deep into the connotation of red resources, innovating the research product form, enhancing the product experience, and according to the characteristics of different student groups.
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