汝子报.基于“互联网+”的非遗双创式传承策略与实证分析——以五禽戏为例[J].重庆文理学院学报,2019,38(4):92-98.
基于“互联网+”的非遗双创式传承策略与实证分析——以五禽戏为例
The Inheritance Strategy and Empirical Analysis of Dual Innovation of Intangible Cultural Heritage Based on Internet Plus— Take Wuqin Xi Exercises for Example
  
DOI:
中文关键词:  “互联网+”;“非遗”;传承;“双创”;五禽戏
英文关键词:Internet plus;“intangible cultural heritage”; inheritance; “Double Innovation”; Wuqin Xi
基金项目:安徽省高校人文社会科学重点项目“基于互联网+的‘非遗’传承与创新创业研究——以华佗五禽戏为例”(SK2017A0827);安徽省社会科学创新发展研究项目“互联网助推传统养生文化转型升级研究——以亳文化为例”(2018CX094)
作者单位
汝子报 亳州职业技术学院 信息工程系, 安徽 亳州236800 
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中文摘要:
      互联网技术的普及对非遗传承产生了巨大影响。非遗作为民族自信和文明的象征,其价值不容置疑,但其传承与创新现状不容乐观。在互联网环境下以创新创业传承非遗,有其客观性、必要性和时代性。非遗创新的基础和价值在于应用。非遗双创式传承需要用互联网思维向社会传递其工匠精神,体现其经济价值,重视线上线下两个市场。五禽戏在非遗普及中积累了成功经验,证明了双创式传承是非遗较为有效的保护与传承方式。
英文摘要:
      The popularity of Internet technology has had a huge impact on the intangible cultural inheritance. As a symbol of national self-confidence and civilization, the value is unquestionable, but its situation of inheritance and innovation is not optimistic. In the Internet environment, the innovation and entrepreneurship are inherited, and they have their objectivity, necessity and time. The foundation and value of innovation lies in the application. The dual innovation of intangible cultural inheritance needs to use the Internet thinking to convey its craftsman spirit to the society, to reflect its economic value, and to pay attention to the online and offline markets. Wuqin Xi has accumulated successful experience in the popularization of intangible cultural inheritance, which proves that “double-innovation” inheritance is a more effective protection method.
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